“Travel light, live light, spread the light, be the light.”

Well, at least we’re doing most of those things… our truck load (literally) of cotton, dogs, skis, boards and dudes have made our load quite formidable.

Half of the INNATE crew is finally on the road after many hours of preparation. The other half of the crew will be holding it down at the shop making sure the gears keep turning.

The intention with the Seek the Peak Tour is to market the INNATE brand products and services to various mountain communities along our route through the greater Pacific North West. “A natural philosophy” is an intuitive feeling. The symbol represents Infinite potential. Combine these elements and you get INNATE. The Seek the Peak graphic was designed to inspire the fire in the individual, encouraging you or anyone that crosses your path to pursue the highest self.

Washington, Idaho, Montana, Utah and Wyoming are on the itinerary, and with our first stop in the native lands of both founders, we’ll be received with open arms. We’ll be checking in every now and again for the next two weeks, collecting media and meeting new friends and old along the way.

If you see our truck, our bright patches and stickers pasted on all your signs, or our dogs misbehaving in your town, don’t be afraid to reprimand us!

Stay tuned!